Heli Electronics Corp. (HELI.OTCBB)
Growth Potential / Upcoming Products & Services:
Heli Electronics, Corp. (HELI) was established in March 2008. It is the primary marketing, logistics, and distribution agency of audio and visual (AV) products in Mainland China for Haier Group, a world leader in electronics and electrical appliances.
This strong relationship with Haier is truly significant. The 13th Annual Report of the Most Valuable Brands in China (2007) shows that Haier ranks first among 43 brands, with brand value of US $11.5 billion and was followed by Lenovo worth US $9.6 billion. Haier’s brand value has ranked at the top for six consecutive years, and its brand value increases every year, demonstrating the enormous influence and presence of its brand name. HELI’s headquarters are located in Baiyun District, Guangzhou, a major distribution hub of AV products in South China’s Pearl River Delta Region. The area of the headquarters is over 20,000 square meters, and is comprised of warehouses, showrooms, dormitories, truck lots and office space.
The company officially became the sales, marketing, and service agency of Haier in China in June 2008. It subsequently became responsible for the general distribution of Haier mini speakers, multimedia stereo systems, home theaters, digital disc players, web players, and other AV products. The company’s operations have expanded rapidly since its inception, primarily due to its advanced management, abundance and continuous expansion of sales channels, and Haier’s strong brand image. Additionally, led by HELI’s success with Haier Group, the company has forged business relationships with other world-renowned organizations such as Samsung and NIVS. HELI is growing at an amazingly rapid rate for a company trading at these levels.
- In FY2008 HELI had revenues of $815,992 and net profits of $6,647
- In FY2009 HELI had revenues of $29.83 Million and net profit of $2.23 Million!
Industry:
HELI has established an extensive sales network in their industry. Some of the key partners include:
Suning Appliance Co., Ltd. principally operates franchised retail shops of electronics appliances in China. 2009, Suning has run 1000 chain stores covering more than 300 cities in 30 provinces and municipalities all over China with 120 thousand employees with its annual sales volume of above 100 billion RMB. Suning retains ahead of the Chinese commercial chain industry, and ranks the Top 3 domestic private companies and No.54 among the Top 500 Chinese companies, further to be elected into the Forbes Top 50 Asian Enterprises and No.1 Chinese retail company among Forbes Global Top 2000 Enterprises. They most recently have been said to be on the verge of making their dream come true, to become the Wal-mart of the chinese market.
Gome is one of the largest privately-owned electrical appliance retailers in Mainland China and Hong Kong. As of 12/31/1009 they had a total of 1,141 stores. Gome is China's top consumer electronics chain, with the kind of plateau brand recognition that Best Buy has in the U.S.
Jingdong.com and Joyo.com, are platforms similar to that of Amazon.com in the US where you can buy just about any electronic or appliance on the market (In fact Joyo.com is a company backed by Amazon).
The electronics industry is growing at an exponential pace, and the continued growth in China's massive population should mean continued growth for HELI.
With just over 1.3 billion people as of mid 2008, China is the world’s largest and most populous country. As the world’s population is approximately 6.7 billion, China represents a full 20% of the world’s population.
Let’s look at some industry numbers:
The average American household spends roughly $1,200 per year on electronics alone, According to a recent study by the Consumer Electronics Association (CEA), which is surprisingly more than the combined expenditures for both alcohol and tobacco.
2007 - China spent over $31 billion on consumer electronics
2009- China's TCL Group has published its sales statistics for March 2009 and states that its LCD TV sales in the domestic Chinese market surged by 356.6% year-on-year during the month.
In 2013, the global consumer electronics market forecasts to have a value of $306.1 Billion!
According to the figures of the domestic audio-visual products industry market research in 2009 provided by Huicong AV Special Issue, the annual sales of stereo systems, DVD players, home theater and web players exceeded US $13 billion, an increase of 25.35% compared with the previous year.
It accounts for over 90% of the amount spent in domestic household consumption (not taking into account basic necessities), and has become the leading type of domestic household good.
Recent News:
Heli Electronics Corp. Completes Share Exchange Agreement with Heli Holding Group Ltd.
Form 8-K for HELI ELECTRONICS CORP.
Management:
Xin Qiu, President, Chief Executive Officer and Director
Mr. Qiu currently serves as the President, CEO and Chairman of the Board of Guangzhou Heli Information Technology Co., Ltd. located in Guangzhou, Guangdong Province. He graduated from Nanchang University in Nanchang, Jiangxi Province, in July 1995, with a degree in Accounting. From June 2000 until March 2008, he worked for AVTE Electronics Co., Ltd. in Guangzhou, where he served as Vice President, and oversaw sales and marketing of the company. He established Guangzhou Heli Information Technology Co., Ltd in March 2008. His expertise lies in marketing household electronics, electrical appliances and computer peripherals.
Hong Liu, Chief Financial Officer, Principal Accounting Officer Secretary and Treasurer
Ms. Liu is currently the CFO and Secretary of Guangzhou Heli Information Technology Co., Ltd., in Guangzhou. She graduated from the Jilin University of Finance and Economics (Changchun, Jilin Province, China), with a degree in Finance in June 2007. From December 2006 until April 2007, she served as an Accountant Intern at Shenzhen Shiwei Chuang Electronics Technology Co., Ltd in Shenzhen, Guangdong Province. From May 2007 until November 2009, she served as Financial Manager at Shenzhen Puguang Trading Co., Ltd. (Joint Venture Company) in Shenzhen, overseeing the company’s finances. From December 2009 until the present, she has served as the Financial Manager and currently as CFO (as of June 2010) of Guangzhou Heli Information Technology Co., Ltd. Currently, her responsibilities include overseeing the finances of Guangzhou Heli Information Technology Co., Ltd. as well as cost analyzing, budgeting, and developing financial plans. She has also served as Corporate Secretary since June 2010.
Guozhong Ao, Chief Operations Officer
Mr. Ao is currently the Chief Operations Officer and a Director of Guangzhou Heli Information Technology Co., Ltd., in Guangzhou. He Graduated from The Hunan University of Science and Technology (Xiangtian, Hunan Province) in June 1999 with a degree in Mechatronics (Mechanics and Electronics Engineering). From August 2004 until January 2006, he served as Project Engineer in Shenzhen ALEPH Electronics Co., Ltd. in Shenzhen, Guangdong Province. He was responsible for designing and testing sensors and other security products. From February 2006 until December 2008, he served as R&D Department Manager at Shenhen Luckystar Holdings Co., Ltd. in Shenzhen. There he was responsible for overseeing R&D for plastics injections and mold making. From March 2008 until January 2010, he served as R&D Department Manager at Shenzhen Sowell Technology Co., Ltd. in Shenzhen, where he oversaw R&D of digital receivers. From March 2010 until the present, he has served as General Manager of Guangzhou Xinde Electronics in Guangzhou, China. He is now concurrently serving this in addition to his duties at Guangzhou Heli Information Technology Co., Ltd.
Yaoyun Zheng, Executive Vice President of Sales and Marketing
Mr. Zheng is currently the Marketing Director of Guangzhou Heli Information Technology Co., Ltd located in Guangzhou, Guangdong Province, China. In July 1991, he graduated from Zhaoqing University in Zhaoqing, Guangdong Province with a degree in Electronics and Electrical Equipment. He joined Guangzhou Haoyong Industrial Co., Ltd., an electronics company, in October 2001, in Guangzhou. He had assumed the role of Sales Director up until September 2005, when he was promoted to General Manager of its Northwest Branch, in Xi’an, Shaanxi Province. He was responsible of overseeing all day-to-day operations of the branch. He was later promoted to Assistant CEO of the entire company. He left Guangzhou Haoyong in June 2009. In July 2009, he became the Marketing Director at Guangzhou Heli Information Technology Co., Ltd., where he was responsible for designing and implementing the company’s marketing plans and strategies. He was recently appointed to Executive Vice President of Sales and Marketing in June 2010.
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